Communications Manager

Role Overview 

The Communications Manager serves as the strategic voice of the organization, developing and implementing comprehensive communications strategies that amplify our mission, engage stakeholders, and advance recovery-friendly policies and programs throughout Rhode Island. This role requires a creative storyteller who can translate complex recovery concepts into compelling narratives across multiple platforms. The ideal candidate combines strategic thinking with hands-on execution to build brand awareness, strengthen community engagement, and support our advocacy, housing, workforce development, and member engagement efforts. 

Key Responsibilities 

Strategic Communications & Brand Management 

• Develop and implement comprehensive communications strategies aligned with organizational goals and program priorities 
• Maintain consistent brand voice, messaging, and visual identity across all communications channels 
• Create and manage annual communications calendar coordinating campaigns, events, and program launches 
• Monitor communications effectiveness and adjust strategies based on data and feedback 
• Protect and enhance organizational reputation through strategic messaging 

Content Creation & Digital Media 

• Write, edit, and produce high-quality content including newsletters, blog posts, annual reports, fact sheets, and program materials 
• Develop compelling storytelling content featuring recovery journeys, program impacts, and organizational achievements 
• Create engaging social media content and manage organizational presence across platforms (Facebook, Instagram, LinkedIn, Twitter/X) 
• Design graphics, infographics, and visual content using design software (Canva, Adobe Creative Suite, or similar) 
• Produce video content including filming, editing, and production for social media, website, and events 
• Maintain and update organizational website with current, accessible content 
• Develop email marketing campaigns and manage email distribution systems (Mailchimp) 

Program Communications Support 

• Partner with Recovery Housing program to develop materials about NARR certification, resident resources, and housing opportunities 
• Support Workforce Development initiatives with recruitment materials, intern stories, and program promotion 
• Collaborate with Member Engagement team on newsletters, member spotlights, and engagement campaigns 
• Assist Recovery Advocates with policy briefs, legislative alerts, and advocacy communications 
• Create marketing materials for Special Events including Rally4Recovery, Legislative Days, and Recovery Month activities 
• Develop communications for volunteer recruitment, recognition, and engagement 

Stakeholder Engagement & Community Relations 

• Develop targeted communications for diverse stakeholder groups including funders, partners, policymakers, and community members 
• Create donor communications, impact reports, and stewardship materials 
• Manage stakeholder databases and communication lists 

Analytics & Reporting 

• Track and analyze communications metrics including website analytics, social media engagement, email open rates, and media impressions 
• Prepare regular communications reports for leadership and board 
• Conduct communications audits and assess effectiveness 
• Use data to inform strategy adjustments and improvements 
• Monitor trends in recovery communications and digital engagement 

Required Qualifications 

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or related field 
• 3-5 years of professional communications experience, preferably in nonprofit, healthcare, or social services sectors 
• Exceptional writing, editing, and proofreading skills with ability to adapt tone and style for different audiences 
• Graphic design skills and proficiency with design software (Canva, Adobe Creative Suite, or similar) 
• Experience with social media management and content creation across multiple platforms 
• Website content management experience (WordPress or similar CMS) 
• Email marketing platform experience (Mailchimp, Constant Contact, or similar) 
• Project management skills and ability to manage multiple priorities simultaneously 
• Strong interpersonal skills and ability to collaborate across teams 
• Understanding of AP Style and communications best practices 
• Proficiency in Microsoft Office Suite 
• Data analytics and reporting capabilities 
• Ability to work independently and take initiative 

Preferred Qualifications 

• Master's degree in Communications, Marketing, or related field 
• Lived experience in recovery or family experience with recovery (highly valued) 
• Certified Peer Recovery Specialist (CPRS) credential, Recovery Coach Professional designation or equivalent 
• Video production and editing skills 
• Knowledge of addiction recovery processes and recovery-oriented language 
• Experience in behavioral health, public health, or advocacy communications 
• Bilingual capabilities (Spanish or other languages reflecting Rhode Island communities) 

Physical Requirements and Availability 

• Must be able to perform physical tasks including lifting, bending, and standing for extended periods 
• Valid driver's license and reliable transportation required for travel between locations/sites 
• Schedule may include evening and weekend hours to support special events, programs, and organizational needs